SEO Training Course Agenda

Get Driving Directions to the Training Center

• New Topics
• 2-day Essentials Search Engine Optimization Workshop
• 3-day Advanced Search Engine Optimization Workshop
• 5-day Comprehensive Search Engine Optimization Workshop

The Search Engine Academy of Oregon offers 2, 3 and 5 day SEO training courses. The 2-day Essentials SEO training course offers students strategies and tactics to get your website indexed appropriately and quickly.

The 3-day Advanced SEO training course gives you additional strategies and tactics employed by top SEM agencies nationwide. Finally the 5-day Comprehensive SEO training course offers you everything you need to know to get your website listed in the search engines and most importantly, market your website successfully to your visitors once they arrive.

The SEO training Classes begin at 8:30 am and end at approximately 5:00 pm every day of the class. We offer hands-on interactive training to help you retain what you learn.

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New Search Engine Marketing Tracks

New - Prioritized SEO Action Plan - Each attendee will receive a new "working tool" in the form of a Prioritized SEO Multi-checkpoint Action Plan. This new tool can be implemented in class to quickly identify and document dozens of strategic SEO related elements during your Web site review and evaluations throughout the 5-Day Workshop. The Prioritized SEO Action Plan is designed to easily and quickly capture dozens of points for future reference and ensure that students maximize the value of their training and information retention.

New - "How to Utilize User-Generated Content for Attracting New Traffic."
How many new visitor audiences would you like to begin getting exposure to with these techniques? This session teaches you how to make the most of great new high quality user generated content!

New - Social Media Marketing Strategies - One of the reasons students of SEO enjoy our Workshops is because we share our most recent research based on actually testing of various new methodologies so we can separate fact from fiction. Come enjoy this new session to get the truth on the topic of Social Media.

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5-Day Comprehensive SEO Training Course

The 5-day comprehensive SEO training course is a combination of the 2-day Essentials course and the 3-day Advanced course. Please check out all the information listed below to understand what you will learn in the comprehensive 5-day course.

NOTE: Even if you think you know the basics, it is highly recommended that you take the full five day course.

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Two Day SEO Essentials Training Course

Day One SEO Essentials Focus: Discover a step-by-step, stress free system for gaining top Web visibility and exposure

Learn the proven 6-step process to gain top rankings in major search engines.

• Get an overview of the Stress Free System and get results right away.
• Watch a demonstration of Steps 1 through 6 covering multiple topics in a specific order to gain maximum impact.
• Discover the searches being performed by your ideal buying audience.
• Determine how to tap into huge windows of opportunity quickly and without stress.
• Find out about powerful insider uses of the keyword research tool, Wordtracker.
• View examples of top performing pages
• Take advantage of class practice time
• Complete a Hands-On Assignment!

Explore examples of the type of content that works best

• Learn how to gain maximum advantage with your Web copy
• Access step-by-step guidance for creating online content that sells
• Explore ways to quickly optimize your pages without fooling with code for hours
• Take advantage of class practice time
• Complete a Hands-On Assignment!

Implement techniques that will make dramatic improvements in your click through ratios

"Class Exercises really help...Enjoy input from everyone. The Action Plan is going to be a great tool." Shellie Z., Axium

Day Two SEO Essentials Focus: Search Engine Processes

Discover which search engines and directories are the most important

• Review all of the ways to get your pages indexed by the search engines
• Learn the most effective ways to get your pages indexed and accepted

Review the Advantages and Disadvantages of Paid Inclusion

Learn how to get your pages indexed by following a sequence of operations for maximum impact

Measure your progress and learn how to monitor and benchmark your Web visibility

• Class practice time
• Hands-On Assignment!

Become versed in how to ALWAYS stay out
of trouble with the search engines

Determine everything you need to know about working with Directories

Find out what's working right now with link reputation

Grasp how to build powerfully legitimate link popularity employing 100% white hat techniques

Learn why blogging is important

• Find out about the power of working with Blogs
• Discover how Blogs work and the advantages of Blogging strategies
• Making the most of your Blog
• Figure out the importance of Blog Search Engines

Review of Participants' Web Sites

• Get a personalized Web site review
• Engage with your fellow students through group participation and brainstorming exercises
• Take home your customized written SEO priority action plan

Group Problem Solving Assignments!

Here's your chance to measure your progress and see how far you have come in just 2 days - Answer questions and student progress evaluation.

Two-Day SEO Essentials Student Test
Two-Day Essentials Certificates Handed out

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Three Day Advanced SEM Training Course

Advanced SEM Day One Focus: Advanced Keyword Research and Creating Effective Sales Copy

Explore the Future of Search Engine Marketing

Start the day learning about Advanced Keyword Forensics and Behavioral Trend Analysis

• New! Keyword forensics is a new session that shows you how to quickly explore the hidden evidence of your buying audiences search behavior. Learn how much you really MAY NOT know in this intense session that deals with search behavior.
  
  
• Build your Lateral Thinking Skills - You'll learn how to think of alternate routes if the logical path isn't effective, and you'll learn how to think "outside of the box." Watch your lateral thinking skills convert more traffic into sales for your site.
  
  
  1. Discover how to find your own industry-related high performance "windows of opportunity."
  2. Find out how to work with high-performance "root words."
     
     
• New! Master the use of Wordtracker to explore semantically related words through latent semantic indexing (LSI).
  
  
• New! Figure out how to work with alternative keyword research techniques so you never get stuck.
  
  
  1. New! Determine how to research and optimize for "tools." Then convert those tools into behaviors
  2. New! Identify hidden evidence within your customer’s dialogue.
     
     
• New! Learn "Keyword forensics" and quickly discover the hidden evidence of search behaviors

Demonstrations
Hands-On Assignment!

Advanced Optimization Strategies

• Create captivating sales copy for your Web Site
• Learn ways to compel visitors to take action.
• Release the creative SEO inside of you and separate your service from others.
• Increase the probability of converting your visitors to your customers
• New! Discover additional ways to increase conversion rates.
• New! Examine examples of sales letters that have high conversion ratios.

Hands-On Assignment!

Web Site Reviews

• Each student is given a review for one of their sites on the big screen
• Receive multiple suggestions and expert guidance on improving your visibility
• Gain new ideas and figure out enhancements from these high value brainstorming sessions
• Take home a written SEO priority action plan 

Find out how to improve your click through ratios and improve your business

Determine 14 Reasons why People Click on my Links instead of yours

Hands-On Assignment!
Optimization process review time
Get all of your SEO related questions answered

I've already compiled a rich list of strategies that I'm excited to implement to The Mountain Shop website..." Alan L., The Mountain Shop

Advanced SEM Day Two Focus: Search Engine Processes and Advanced SEO Strategies

Review Evaluation Forms and Answer Questions

New! Understanding Multivariate Analysis and Reporting

New! Getting a Birds eye view of Advanced Competitive Intelligence

Discussion: Submission Procedures, including XML Feeds

Taking a look under the Hood of the Major Search Engines

• Figuring out how to build Relevancy in Yahoo!
• Learning how to increase conversations on Google
• Taking a look at MSN

Reviewing Powerful tools important to your success
Hands-On Assignment!

The Importance of Building Legitimate Link Reputation

• What is "Link Reputation"
• Techniques for building Internal Linking structures
• How important is Google's PageRank?
• Alternative strategies for gaining exposure in Google, Yahoo and others within just 48 hours

Hands-On Assignment!

The Mechanics of Writing Creatively and Creating more effective Content (There are different levels of creativity, and everyone can be taught to think more creatively.)

• New! The Mechanics of Writing Creatively.
• New! Discover tips and techniques to activate your personal creativity.
• New! Open your creative mind to a range of vision. 
• New! Content development made easy — learn a myriad of ways for developing high-quality, engaging content that will satisfy both your visitor's initial search query as well as compel them to respond to your offers.

Web Site Reviews

Each and every attendee gets their Web site reviewed along with a group brainstorming session which will give you many new ideas for visibility and exposure. 

Work around strategies for common design challenges. 

How to Boost your Visitor Response Ratio (and increase your ROI)

After working so hard on gaining targeted traffic to your site, are there any usability issues that could hinder sales? After all, getting the traffic to your site is the first step, but converting that traffic to sales is your ultimate goal. Do you know how?

Hands-On Assignment!
Answer questions, and student progress evaluation.

Advanced SEM Day Three Focus: How to Increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity

Learn the power behind article writing, and get ideas for your own articles.

• Understand the true facts about "duplicate content."
• Let us help you to find new markets and show you how to build a distribution network.
• Listen to Robin's Professional writing tips
• Learn co-founder Robin Nobles strategies for reaching approximately 1.5 million people in just 48 hours.

Web site Statistics and Log Analysis

• New!  Focus on tracking Visitor Behavior using Clicktracks.
• What areas are the most important in log analysis, and on which should you be concentrating?
• New!  Case study
• How to use reports to solve problems
• Monitoring spider activity
• How to make the most of your reports

A class vote will determine which of these two tracks will be presented:
Track #1: The Professional SEO: How to build a new SEO business from scratch. 

Are you a professional search engine optimizer with clients? If so, this session will help you learn how to convert prospects to actual clients!

You will learn how to:

• Prepare to Start up a new SEO Business
• Find new customers the smartest way
• Work your pricing strategies
• Build powerful proposals
• Build your new SEO business from scratch
• Establish credibility with clients when you are new
• Manage client communications
• Continually out-perform your client's expectations
• Build your business presence through networking
• Build clients for life with a few key essentials

Track #2: For SEO's who are Working on Their Own Sites

• Detailed Insights Into Each Major Search Engine
• Review participants' pages and sites and conduct a "problem solving" session.
• Review projects created earlier in the day.

Answer questions and student progress evaluation.
Final Exam
Certification Awards

Register now

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Register now to attend an SEO Training Course . . . the premier onsite search engine marketing training program!